Oikos® returns to football’s biggest night with a new ad that pits Pro Football Hall of Famer Deion “Coach Prime” Sanders and his son, college quarterback Shedeur Sanders, as rivals in a final battle of forces


Titled “Strong”, the ad will air nationally on the digital live stream and will feature Shedeur Sanders trying to show strength and muscle up his dad, Coach Prime. From chopping wood to raking leaves to lifting SUVs, the duo partake in a series of exaggerated feats to answer once and for all “who is the strongest Sanders”, while bringing the attributes to life. unique protein-rich Oikos. Triple Zero, with 15g of high-quality protein*, and Oikos Pro with 20g of high-quality protein.* Sanders family matriarch Mamma Connie shows off the ultimate flex and proves who’s the strongest in the house.

“There has always been a very competitive nature between my sons and me. When Oikos came to us with this opportunity, I was excited to go one-on-one with my son because now I can prove anything. the world that dad is still the strongest – and most handsome – Sanders,” Coach Prime said. “As a father, player and coach, I have always insisted that to get stronger, you have to do exercise and eating a balanced, high-protein diet, even if your goal is to build muscle for your mom or dad. Snacks like Oikos Pro or Oikos Triple Zero are a simple and delicious way to add more protein to your day. »

As part of the campaign, Oikos unveils the limited edition Oikos Strong Bowl – the first heavyweight bowl of its kind that doubles as a 15lb weight, so people can exercise at the breakfast table. -breakfast while they pump, lift, or wrap around a high-protein morning snack. Fans can visit @Oikos on Instagram February 2n/a through February 13and for a chance to win their own Strong Bowl, plus coupons for a year’s supply of Oikos Triple Zero or Oikos Pro.**

“For years, Oikos has brought humor and entertainment to the living rooms of football fans across the country, bringing in some of the strongest athletes to showcase our portfolio of high-protein offerings,” said declared Surbhi Martin, Vice President, Greek Yogurt and Functional Nutrition at Danone North America. “This year, we are thrilled to partner with Coach Prime and Shedeur to celebrate all types of strength, while showcasing the unique attributes of Oikos Pro and Oikos Triple Zero. As the category leader, we’ve always challenged yogurt and dairy conventions, and so on this game day, we’re challenging Americans to rethink their morning snack with the question “How strong do you want to be?” “.

Visit the Oikos YouTube Channel to watch his son’s battle against dad or check out the commercial on national digital live streams on Peacock before halftime during the Big Game. Fans in select markets will also be able to watch the ad on their local NBC affiliate.

On Oikos Triple Zero & Oikos Pro

Oikos Triple Zero is a delicious, game-changing snack to help people achieve their daily fitness goals as part of a high-protein diet and exercise routine. It contains 15g of high-quality (and complete) protein and contains 0g of added sugar***, 0 artificial sweeteners and 0g of fat per 5.3 oz. cup, to help you maintain strong muscles as part of a healthy diet and exercise routine.

Oikos Pro is a craving protein-rich post-workout snack to help fitness enthusiasts achieve their workout goals with 20 grams of high-quality (and complete) protein per 5.3 oz. cup that provides all 9 essential amino acids, plus vitamin D**** and calcium to help build strong bones. Oikos Pro is a true MVP when it comes to adding protein after your workout, whether you’re squatting on racks or pumping iron.

Oikos Pro and Oikos Triple Zero are available in the dairy/yogurt aisle of grocery stores and on e-commerce sites nationwide.

For more information, visit OikosYogurt.com

About Oikos

Oikos is part of Danone North America and features an epic mix of products, including Greek yogurt options for anyone looking to fuel up and refuel with a delicious morning or afternoon snack. From Oikos Blended, packed with big fruit flavor and a nutritious punch, to Oikos Triple Zero®, a high-protein snack with zero grams of added sugar***, zero artificial sweeteners and 0% fat to help maintain strength, to Oikos Pro®, a protein-rich and craveable post-workout option, Oikos offers consumers a selection of creamy, delicious and nutritious products to help them achieve their goals, whether they’re big or small. Oikos is obsessed with yogurt and dairy, and as a member of Danone North America, one of the largest B Corps™ in the world, is also passionate about ingredient sourcing and sustainable food systems.

About Danone North America
Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to creating economic and social value, while protecting natural ecosystems through sustainable agriculture. Our strong brand portfolio includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Happy Family® Organics, Honest to Goodness®, Horizon® Organic, International Delight®, Light + Fit®, Oikos®, Silk® , So Delicious® Dairy Free, STōK®, Two Good®, Wallaby® Organic and YoCrunch®. With more than 6,000 employees and 14 production sites in the United States and Canada, Danone North America’s mission is to bring health through food to as many people as possible. For more information, visit www.danonenorthamerica.com. For more information on Danone North America’s B Corp™ status, visit: https://bcorporation.net/directory/danone-north-america.

*Per 5.3oz
**No purchase necessary. Open to US residents 18+ (Void in CA, CT, KY, LA, MD, MN, MT, NV, NJ, ND, WV). See the official rules for more details at strongbowlrules.dja.com.
***Not a low calorie food
**** Plain flavor does not include vitamin D



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